Dubai has once again cemented its place on the global luxury map with the unveiling of Omoria Private Residences — the world’s first ultra-luxury boutique residential hospitality brand. This landmark launch, co-founded by Innovate Living and H.E. Dr. Omar BinSulaiman, is not just about high-end real estate; it’s about reshaping the very essence of what “luxury living” means for today’s ultra-high-net-worth clientele.
What makes Omoria stand out isn’t simply opulence — it’s the philosophy behind it. Drawing from the Japanese concept of Omotenashi (anticipatory, thoughtful hospitality) and Italian sophistication (Ria), the brand positions itself as more than just another luxury address. Omoria promises an ecosystem of curated services, holistic wellness, and hyper-personalized experiences that go far beyond traditional luxury affiliations.
A Game-Changing Vision in Residential Hospitality
At the heart of the Omoria concept is an unwavering commitment to wellbeing, longevity, and personalized service. The debut project on Dubai Islands offers an exclusive limited collection of waterfront residences, including a signature penthouse, each with private beach access, panoramic sea views, and bespoke Italian interiors.
The residences don’t merely offer elegant aesthetics; they are designed for life-enhancing experiences. Expect cutting-edge amenities such as infrared saunas, salt rooms, ice baths, and oxygen therapy facilities — all under the guidance of a dedicated wellbeing concierge who crafts tailor-made nutrition, fitness, and wellness plans for each resident. Even the air and water systems are optimized for health, while a unique rooftop padel court offers a skyline view like no other.
Leadership that Understands the Luxury Shift
Omoria’s strength lies in its leadership. The brand’s hospitality DNA is curated by Yigit Sezgin, a veteran with experience at global icons like Ritz-Carlton, Raffles, Missoni, and Fairmont. Backed by an all-star advisory team boasting over 250 years of combined expertise, Omoria is positioned to deliver a deeply personal, operationally disciplined, and experience-led lifestyle — one that moves away from abundance for abundance’s sake, and toward intentional, meaningful luxury.
As Sezgin puts it: “The true measure of luxury today lies in privacy, consistency, and environments that intuitively adapt to a resident’s lifestyle.” Omoria aims to craft spaces that do exactly that — not by replicating hotel services at home, but by creating sanctuaries tailored to each resident’s needs, goals, and sense of self.
A Perfect Moment in Dubai’s Booming Market
The timing couldn’t be better. Dubai’s ultra-luxury real estate market has been breaking records, with Q1 2025 alone registering AED 114.08 billion in transactions — a staggering 29% jump over the same period last year. Sales of villas and apartments above AED 15 million have surged by nearly 688% since 2015, underscoring the insatiable global appetite for Dubai’s elite properties.
Omoria is poised to ride this wave, with expansion plans already in motion for other destinations within the UAE, the wider GCC, and select global cities. But no matter where it grows, each Omoria project will stay true to its founding pillars: privacy, human-centric design, hospitality-led service, and holistic wellbeing.
Innovate Living’s Signature Touch
Innovate Living, the Dubai-based developer behind Omoria, has long been known for crafting bespoke luxury properties that blend architectural mastery, Italian craftsmanship, and contemporary minimalism. From Palme Couture Residences to the serene retreats of the Palm Jumeirah, Innovate Living’s portfolio reflects a deep understanding of what today’s elite buyers are looking for: not just spaces, but holistic lifestyles that elevate wellbeing, celebrate individuality, and deliver exceptional value.
Looking Ahead
Omoria Private Residences is more than a real estate project — it’s a statement. A statement that Dubai doesn’t just lead the global luxury scene; it redefines it. By weaving together anticipatory care, timeless design, and wellbeing-focused innovation, Omoria offers residents a chance to experience a lifestyle where every detail is crafted with intention and purpose.
For those watching the future of ultra-luxury living, Omoria is one to watch. Dubai has raised the bar once again — and the world is taking notice.
