By: OKTAWIA OCZKOS Hermes Real Estate Property Consultant
Dubai’s dynamic property market presents tempting options for investors, from quick secondary flips to promising off-plan launches. But for first-time buyers, understanding the terrain can mean the difference between strategic returns and stalled assets.
Secondary Market: Not Always Quick Wins
Many new investors dream of fast returns or renovation flips in the resale market. While Airbnb and long-term rentals can yield income, this path favours those with:
- Ready cash
- Local bank accounts
- Strong market experience
Renovation flipping, successful in Europe, often struggles here. Why?
Buying an old apartment in a poorly maintained building can mean:
- High interior spends, but low perceived value
- Problematic shared amenities (smelly halls, neglected pools and gyms)
- Long resale timelines, especially if your unit is priced above neighbours in a “fatal” building
Renovation strategies may work better in villas or townhouses, where the investor controls both asset and presentation.
Off-Plan: The Safer Bet for New Entrants
For newcomers, off-plan projects offer structured advantages that balance risk and reward:
Residency Opportunities
- Qualify for Investor Visa or even Golden Visa
- Sponsor family and open a UAE bank account for future dealings
Flexible Payment Terms
- Most developers allow staged payments
- Often only 50% due before handover, allowing resale before completion
Built-In Quality & Warranty
- Post-handover developer guarantees on interiors, pipe systems, and appliances
- Peace of mind—repairs are covered for a set period
Capital Appreciation Without the Sweat
- Value increases with each phase of construction
- Minimal effort, no renovations
- Real example: A client skipped a 900K AED upfront deal for a 3BR in JVC—today it’s worth 2.2M AED
Everyone Loves “New”
Just like we prefer new cars with zero scratches and that irresistible factory smell—buyers instinctively lean toward fresh units. New properties offer lower maintenance, better aesthetics, and stronger resale appeal.
Dubai rewards patience and strategy. And off-plan projects? They’re designed for both
