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Dubai Real Estate in September 2025: Off-Plan Sales Lead the Way

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By: Olga Bekhteneva

Hermes Real Estate Co – Founder

Dubai’s property market wrapped up September 2025 with a mix of steady resilience and subtle shifts. While overall transaction values saw a slight month-on-month dip, the year-on-year growth highlights just how much stronger the market has become compared to last year.

The city recorded AED 65.76 billion worth of property deals across 21,781 transactions, a 1.8% decline from August’s AED 66.98 billion. But step back a little, and the momentum becomes clearer: compared to September 2024’s AED 57.50 billion, activity is up by 14.4%.

Interestingly, the number of transactions moved in the opposite direction of value goes up 6.5% from August’s 20,452 to September’s 21,781 deals. This suggests that while deal values dipped slightly, more buyers were entering the market, particularly in smaller-ticket categories like off-plan apartments.


Market Breakdown

  • Land Transactions: AED 22.14 billion (33.7% of total)
    Land continued to play a pivotal role, with hotspots such as Wadi Al Safa 3, Ras Al Khor, and DIP Second anchoring activity. Large plots here continue to attract investors eyeing future development opportunities.
  • Off-Plan Properties: AED 29.54 billion (44.9% of total)
    Off-plan sales remain the market’s engine. Apartments dominated this category with AED 25.58 billion in sales (86.6% of all off-plan deals), while villas secured a healthy share but still played second fiddle.
  • Ready Properties: AED 14.09 billion (21.4% of total)
    The ready market saw strong momentum from apartments, which made up 62.6% of the segment (AED 8.82 billion). Notably, commercial properties accounted for 12.5%, showing that Dubai’s office and retail spaces are also regaining investor interest.

The Bigger Picture

The September numbers reflect a market that’s maturing, not slowing. The slight dip in transaction value (-1.8% MoM) could be seasonal cooling after the summer rush, while the surge in deal volume suggests broader participation from mid-level investors and end-users.

Looking ahead, land acquisitions in emerging districts and the dominance of off-plan apartments underscore how investors continue to bet on Dubai’s long-term growth. With Expo City developments ramping up and infrastructure expansions in full swing, demand for both residential and commercial properties is likely to remain robust in Q4.

Dubai’s real estate story in 2025 is one of consistency backed by confidence, a city still drawing buyers who believe in its vision for the future.

📍 Location: Office 401, Cayan Business Center, Barsha Heights (TECOM)

📞 Phone: +971 50 515 6616

📸 Instagram: instagram.com/hermesre.ae

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