Renting property in Dubai involves clear legal steps designed to protect both landlords and tenants. To help everyone better understand these processes, the Dubai Land Department (DLD) has launched a new awareness campaign focused on the Ejari system Dubai’s official rental contract registration platform.

The campaign, introduced under the slogan “Step by Step,” aims to make rental procedures easier to understand by explaining not just what to do, but why each step matters. By improving awareness, the DLD is helping residents, property owners, and real estate professionals navigate the rental market with greater confidence and fewer disputes.

What Is Ejari and Why It Matters

Ejari is a mandatory system that registers tenancy contracts in Dubai. Once a lease is registered, it becomes legally recognized, allowing tenants to access essential services such as DEWA (electricity and water), internet connections, and residency-related requirements. For landlords, Ejari provides documented proof of tenancy, helping protect rental income and clarify legal obligations.

Without Ejari registration, lease agreements may be considered invalid in official disputes, making it a critical step for all parties involved.

Key Topics Covered in the Campaign

The DLD’s campaign breaks down Ejari-related processes into clear, practical guidance, including:

• Lease registration and cancellation: Step-by-step explanations of how to register a new tenancy contract or officially cancel one when a lease ends.
• Ejari certificate access: Instructions on how tenants and landlords can download official Ejari certificates for personal records or government services.
• Rental increase calculations: Clear guidance on how rental increases are calculated using the DLD’s Rental Index, helping tenants understand whether a proposed increase is legally permitted.
• Renewal and non-renewal notices: Simplified explanations of notice periods and legal requirements, reducing misunderstandings during lease renewals.

For example, a tenant who receives a rent increase notice can now easily verify whether the increase aligns with DLD regulations empowering them to make informed decisions rather than relying on assumptions or hearsay.

Improving the Rental Experience for Everyone

By delivering accurate and easy-to-understand information, the campaign aims to reduce repeated inquiries, minimize errors, and prevent common disputes between landlords and tenants. This benefits real estate brokers as well, enabling them to advise clients more efficiently and in full compliance with Dubai’s regulations.

The campaign is being rolled out across multiple digital platforms, including the DLD’s official website and social media channels, supported by visual and audio educational materials. This ensures information is accessible to a wide audience, regardless of experience level or background.

Supporting a Transparent and Stable Rental Market

Ultimately, the Ejari awareness campaign reflects Dubai Land Department’s broader goal: building a rental market based on transparency, trust, and legal clarity. By educating stakeholders on their rights and responsibilities, the DLD is strengthening market stability and enhancing confidence in Dubai’s real estate sector.

Landlords, tenants, and real estate professionals are encouraged to follow the DLD’s official platforms and explore the available Ejari resources to fully benefit from the system’s digital services and legal protections.