Dubai’s ever-evolving skyline has just welcomed a new star: South Square, a high-end residential project by Dubai South Properties, strategically located along Sheikh Mohamed bin Zayed Road and just minutes away from the upcoming new terminal at Al Maktoum International Airport.

And here’s the kicker. the S4 Tower sold out in just three hours.

Yes, you read that right.

A Launch That Took Off Literally

On June 9, 2025, Dubai South Properties unveiled South Square to a flood of investor and buyer interest. The highlight? The S4 Tower, one of the initial buildings in the development, was completely sold out within a few short hours—a testament to the project’s appeal and the red-hot demand for property in this burgeoning part of Dubai.

With 550 apartments slated for delivery in Q4 2028, South Square is more than just another residential project, it’s a lifestyle destination.

Why South Square?

South Square isn’t simply riding the wave of Dubai’s growth. It’s helping shape it.

Nabil Al Kindi, CEO of Dubai South Properties, summed it up perfectly:

“We’ve seen a remarkable rise in residential demand in Dubai South, driven by location, infrastructure, and unbeatable connectivity. South Square is our answer, generously sized homes, wellness-focused features, and proximity to the new airport and key roads.”

Think contemporary living spaces, community-centered design, and amenities crafted with resident well-being in mind—all in a master-planned environment.

Dubai South’s Meteoric Rise

Dubai South is fast becoming one of the city’s most sought-after addresses. With AED 19 billion in residential sales in 2024 alone, it’s clear that investors, end-users, and developers are taking serious notice.

Its growth isn’t accidental. The area’s close proximity to Al Maktoum International Airport, Expo City, and Dubai Logistics District makes it a central hub for work, life, and travel. Add in easy access to major highways and forward-thinking urban planning, and you’ve got a recipe for long-term value.

Who Is South Square For?

• Investors looking for early entry into Dubai’s next growth zone
• Young professionals and families seeking lifestyle upgrades with space and convenience
• Frequent flyers and aviation professionals who want to live near the airport hub of the future
• Buyers priced out of Downtown or Marina, but still seeking luxury in a well-connected location

Final Thoughts: Is This the Future of Dubai Living?

With the city’s center of gravity slowly shifting southward, South Square represents more than just real estate, it’s a vision of what Dubai is becoming.

Whether you’re looking to invest or live, Dubai South is no longer a “wait and see” area, it’s a “get in while you can” destination.

And if you missed the S4 Tower? Don’t worry. More phases are likely on the horizon. But given the speed of this launch, you might want to act fast when they do.