Dubai is set to make global real estate history once again. In a landmark collaboration, Binghatti Developers and Mercedes-Benz have unveiled plans for the world’s first Mercedes-Benz branded city, a Dh30 billion master-planned development that blends automotive design philosophy with next-generation urban living.
Named Mercedes-Benz Places, Binghatti City, the project is more than a residential launch it’s a bold lifestyle concept designed to set a new benchmark for branded communities worldwide.
A Visionary Collaboration Between Design Icons
Binghatti Developers, one of Dubai’s most distinctive and fast-growing real estate brands, joins forces with Mercedes-Benz to create a city guided by innovation, craftsmanship, and timeless design.
This marks the second branded residential collaboration between the two names, following the success of Mercedes-Benz Places Dubai but on a much larger and more ambitious scale.
Notably, the project also represents Binghatti’s first fully master-planned community, signaling a major evolution in the developer’s portfolio.
Prime Location: Meydan, Dubai
Strategically located in Meydan, one of Dubai’s most prestigious and centrally connected districts, Mercedes-Benz Places – Binghatti City will span over 10 million square feet.
The location offers:
- Seamless access to Downtown Dubai and Business Bay
- Proximity to major highways and future infrastructure
- A balance between urban connectivity and open green spaces
Meydan’s growing appeal makes it an ideal setting for a project of this scale and prestige.
A Self-Contained Branded City
Designed as a multi-tower branded urban ecosystem, the development brings together residential, retail, leisure, and wellness elements into a single, cohesive destination.
Inspired by Mercedes-Benz’s iconic “Sensual Purity” design philosophy, the city will feature clean architectural lines, refined materials, and fluid spatial planning that reflects elegance, performance, and innovation.
Planned features include:
- Mercedes-Benz branded luxury residences
- Retail boulevards and lifestyle destinations
- Parks, green corridors, and pedestrian-friendly spaces
- Wellness centers, sports facilities, and mobility hubs
- Dining, entertainment, and cultural venues
The result is a fully integrated community designed to function as a self-sustaining city within Dubai.
Investment Appeal & Long-Term Value
With a total development value of Dh30 billion, Mercedes-Benz Places – Binghatti City is positioned as a long-term investment play backed by two globally recognized brands.
Key investment drivers include:
- Strong demand for branded residences in Dubai
- Limited supply of master-planned luxury communities
- Prime Meydan location with growth potential
- Brand-backed design credibility and resale appeal
Branded developments historically command premium pricing and strong rental demand, making this project particularly attractive to both end-users and investors seeking capital appreciation.
A Lifestyle Shaped by Design and Innovation
Beyond luxury finishes, the project promises a lifestyle centered on wellness, connectivity, and community living. Green spaces, walkable zones, curated amenities, and thoughtfully designed public realms aim to create an environment where residents can live, work, and unwind seamlessly.
Every element from architecture to urban flow is designed to translate Mercedes-Benz’s values into everyday living.
Official Launch Timeline
The project was officially signed at the Mercedes-Benz Museum in Stuttgart, Germany, underscoring its global significance.
Mercedes-Benz Places – Binghatti City is scheduled for its official launch on January 14, 2026.
Final Thoughts
Mercedes-Benz Places – Binghatti City represents a bold new chapter for Dubai real estate, one where luxury branding, master planning, and lifestyle-driven design converge at city scale.
For buyers and investors seeking something truly distinctive, this development is poised to become one of Dubai’s most talked-about launches.
