Dubai’s luxury real estate scene is turning heads once again,and this time, it’s thanks to a powerhouse partnership between UAE-based MAG Group and China’s mega-conglomerate Citic.
The two giants have officially unveiled Keturah Ardh, a sprawling $6 billion luxury development set in Dubai’s Al Rowaiyah First District. Spanning an incredible 18.5 million square feet, this mega-project is designed to be more than just another high-end address, it’s a bold reimagining of what luxury, sustainability, and community living can look like in one of the world’s hottest property markets.
A Vision of Future Living
“Keturah Ardh isn’t just about lavish homes,” says Moafaq Al Gaddah, founder and chairman of MAG Group. “It’s about creating a place where people feel deeply connected to their surroundings, to nature, and to each other.”
The project’s master plan reads like a dream:
- Exclusive residential plots, villas, and residences
- State-of-the-art educational institutions
- Boutique hotels and luxury hospitality offerings
- World-class infrastructure and green spaces
MAG Group will serve as the master developer, while Citic marking its first big leap into Dubai’s luxury real estate market — will handle procurement and construction.
Infrastructure work is set to begin immediately, with the first phase (under the Keturah Ardh Couture Art brand) launching in the fourth quarter of 2025. Additional phases will roll out through 2027.
Why the Timing is Perfect
Dubai’s real estate market has been on a tear, especially in the luxury segment. According to Cavendish Maxwell, nearly 590 transactions for properties priced at AED 20 million ($5.4 million) or more were recorded in Q1 2025 alone, a testament to the city’s magnetism for global high-net-worth individuals (HNWIs).
What’s fueling this surge?
- Favorable tax policies
- Golden Visa & long-term residency programs
- Global connectivity & lifestyle appeal
The UAE welcomed 7,200 new millionaires in 2024, adding to its already robust base of over 130,000 dollar millionaires. But here’s the kicker: the supply of ultra-luxury homes is tightening fast. Knight Frank reports a 40% drop in Dubai homes priced above $10 million and an 85% plunge in those over $25 million, creating an urgent demand-supply gap.
Keturah Ardh is arriving at just the right moment.
What Sets Keturah Ardh Apart?
MAG and Citic are aiming high, and they have the firepower to back it up.
MAG Group, founded in 1978, commands a portfolio valued at over $3 billion, with $5 billion in ongoing sales and $17 billion in upcoming developments. Meanwhile, Citic brings global expertise in advanced manufacturing, sustainable infrastructure, and innovative materials, managing a jaw-dropping $1.67 trillion in total assets.
The development promises:
- More than 100,000 trees to create a green, oasis-like environment
- Plot sizes ranging from 50,000 to 200,000 sq ft, offering unparalleled exclusivity
- Collaborations with top architects, designers, artists, and fashion brands to create spaces that are as artful as they are functional
According to Citic chairman Yang Jianqiang, the goal is to create a destination “that welcomes all generations and sets new benchmarks for sustainability in the region.”
Final Thoughts: Dubai’s Next Luxury Chapter
Keturah Ardh isn’t just another luxury development, it’s a bold statement about where Dubai’s real estate market is headed. As the city continues to attract global wealth and investment, projects like this will shape the future of luxury living, blending design, sustainability, community, and exclusivity.
For investors, buyers, and real estate enthusiasts, this is one development to watch closely. The luxury game in Dubai just got a major new player.
