The UAE’s luxury real estate scene just got a dazzling new addition—Ohana Development has teamed up with global design powerhouse Jacob & Co. to launch a show-stopping AED 4.7 billion beachfront community in Al Jurf. This isn’t just another upscale project; it’s a bold new chapter in branded lifestyle living that blurs the lines between architecture, fashion, and coastal serenity.
Welcome to Jacob & Co. Beachfront Living by Ohana—where world-class design meets natural beauty, nestled between Abu Dhabi and Dubai. The development promises direct beach access, lush surroundings, and a curated lifestyle that rivals the world’s most exclusive enclaves.
A Fusion of Vision and Craftsmanship
This ambitious project brings together Ohana’s reputation for refined, accessible luxury and Jacob & Co.’s signature flair for dramatic, design-driven aesthetics. The result? A visionary seaside community where every detail—from the curvature of a villa to the finish on a penthouse wall—embodies elegance and exclusivity.
Expect a diverse mix of residences, including:
- 1 to 3-bedroom sea-view apartments
- 3 to 6-bedroom villas and penthouses
- Sky mansions and canal-front homes
- Ultimate beachfront mansions with uninterrupted Gulf views
All units are designed to create a seamless dialogue between the turquoise waters of the Arabian Gulf and the verdant wildlife sanctuary of Al Jurf.
A Lifestyle-First Philosophy
This is not a development built around square footage—it’s built around lifestyle.
At the heart of the community will be a world-first: the Jacob & Co. Social Club, an elite hub of design, leisure, and wellness. Residents will enjoy access to:
- The first-ever Jacob & Co. Beach Club
- A Seafront Cigar Lounge with signature Jacob & Co. style
- A private Residents Club featuring a curated watch gallery and art exhibitions
- A wellness center complete with hammam and traditional Russian banya
- Direct, private access to beach cabanas
Luxury here is deeply personal and intentionally immersive.
The Rise of Branded Residences in the UAE
Jacob & Co.’s entry into real estate follows a wave of luxury labels making their mark on the UAE property landscape—think Armani, Bulgari, and Porsche. According to Knight Frank, branded properties in the region command up to 30% premium over comparable developments, and they hold value better on resale.
As Iurii Nemtcev, CEO of Big Lab Digital Agency, puts it:
“This development is more than a real estate venture. It’s a full expression of the Jacob & Co. brand—its sophistication, individuality, and commitment to the extraordinary.”
The Allure of Al Jurf: Nature, Privacy, and Proximity
Located just off Sheikh Zayed Road, Al Jurf is one of the few stretches of pristine coastline left between the Emirates’ two power cities. With easy access to the upcoming Al Maktoum International Airport and a deliberate focus on low-density, low-rise living, it appeals to today’s privacy-seeking, design-conscious buyers.
The region’s growing appeal aligns with shifting buyer priorities—less density, more nature, fewer towers, more experience. This mirrors similar trends seen in developments like Dubai Islands, where lifestyle, not just location, takes center stage.
Targeted at Global Citizens
The project is aimed at a broad yet discerning audience—from Emirati families to international investors from the GCC, Europe, and Southeast Asia. Many are not just buying a home—they’re buying a legacy and a lifestyle in one of the world’s most future-forward real estate markets.
Completion Timeline
Set for completion in Q2 2028, Jacob & Co. Beachfront Living by Ohana is already making waves as one of the most anticipated launches in the region’s evolving coastal real estate scene.
Final Thoughts
This isn’t just another luxury community—it’s a masterpiece in the making. With high-end design, nature-centric planning, and personalized lifestyle offerings, Ohana and Jacob & Co. are setting a new benchmark for what it means to live well in the UAE.
Looking for more insights into branded real estate or Al Jurf’s market outlook? Stay tuned—we’ll be covering everything from investment tips to design trends in upcoming posts.
