Dubai is about to make history again — this time, not with a record-breaking skyscraper or luxury development, but with the world’s largest real estate training session. On 31 May 2025, AYS Developers, in collaboration with the renowned Innovation Experts Real Estate Institute, will host an unprecedented, high-impact training event at the Grand Hyatt Convention Centre, Dubai.
This massive session, offered complimentary to participants, is designed to equip real estate professionals with cutting-edge strategies for selling off-plan projects, particularly in Dubai Islands — one of the city’s most ambitious and evolving developments.
More Than Just a Record Attempt
This initiative is inspired by the UAE’s 2025 declaration as the Year of the Community by His Highness Sheikh Mohamed Bin Zayed Al Nahyan. It’s not just about setting a Guinness World Record; it’s about giving back, empowering industry professionals, and reaffirming Dubai’s commitment to being a global leader in innovation, education, and excellence.
The event brings together a powerhouse lineup of industry leaders:
- Dr. Nour El-Serougy, known as The Eagle of Real Estate, will lead the training. With over two decades of international experience, Dr. El-Serougy has already earned Guinness World Record recognition and is considered one of the most influential voices in real estate education.
- Mr. Spencer Lodge, award-winning podcast host, business strategist, and one of Dubai’s Top 100 Most Influential People, will host the event, adding his dynamic presence and expertise.
- Panel discussion experts like Ismael Al Hammadi (Founder & CEO, Al Ruwad Real Estate), Nazish Khan (COO, FIDU Properties), Sonia Waters (Head of Sales, AYS Developers), and Dr. El-Serougy himself will lead a discussion on the future of investment in Dubai Islands, offering invaluable insights for attendees.
Strategic Partnerships Powering the Event
This event isn’t just big — it’s strategically backed. AYS Developers has partnered with Al Safi Bank, the first Islamic bank within the Astana International Financial Centre, renowned for its Sharia-compliant financial services. This partnership highlights the event’s international scope and commitment to offering participants insights not just into real estate, but also into the financial innovations shaping global investment.
Government representatives and top industry authorities will also attend, underlining Dubai’s dedication to continuous growth and global leadership in the real estate sector.
Why Dubai Islands?
Choosing Dubai Islands as the focus of the session isn’t accidental. The project embodies Dubai’s bold ambition and relentless transformation — a physical symbol of how the city pushes boundaries, reshapes skylines, and sets new global standards. Learning how to navigate and succeed in this market is crucial for real estate professionals aiming to stay ahead in an increasingly competitive landscape.
A Message from the Leaders
Yulia Loshchukhina, CEO of AYS Developers, summed up the spirit of the initiative:
“Breaking a world record is not just about scale; it’s about impact. We’re proud to set this new global standard from Dubai, combining education, innovation, and community spirit.”
Echoing this, Mohammed Mousa, CEO of Innovation Experts Real Estate Institute, emphasized the long-term vision:
“This is more than a record-breaking training — it’s a movement to redefine how real estate professionals learn, grow, and lead. From Dubai to the world, we are uniting knowledge, excellence, and vision.”
Setting a Global Benchmark
This event isn’t just another seminar or workshop. It’s a historic gathering that reflects Dubai’s determination to lead, innovate, and elevate every aspect of the real estate industry — from construction and design to sales, training, and education. Inspired by the words of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, “We love being number one, and Dubai is always number one,” this event underscores the emirate’s relentless drive for excellence.
For real estate professionals, investors, and industry leaders, 31 May 2025 is a date to mark. This isn’t just an opportunity to be part of a Guinness World Record — it’s a chance to be part of Dubai’s ongoing journey to reshape the global real estate landscape.
