Dubai’s real estate scene has long been dominated by big-ticket investors and global buyers, but there’s a new force shaping the market: everyday residents stepping confidently into homeownership.
As more Dubai residents make the shift from renting to owning, developers across the emirate are responding with projects designed specifically for end-users, catering to their long-term needs, budgets, and lifestyles.
Symbolic Zen Residences: A Dh210 Million Response to Rising Demand
One standout example of this trend is the newly launched Symbolic Zen Residences in Al Furjan, a Dh210 million project from Symbolic Developments, part of the well-known Speedex Group.
According to Mustafa Moiz, Managing Director of Speedex Group, the focus is clear:
“Seventy percent of our buyers are end-users,people who’ve been renting here, now thinking long-term and planting roots in the UAE.”
This marks Symbolic Developments’ third Dubai project and their second in Al Furjan, following the sell-out success of Symbolic Aura and the rapid delivery of their debut project, Symbolic Alpha in Liwan, which was handed over in just 14 months.
What Makes Zen Residences Stand Out?
Strategically located along Al Asayel Street, just two minutes from Discovery Gardens Metro Station, Symbolic Zen Residences is designed for connectivity, offering quick access to Dubai Marina, Downtown Dubai, DIFC, Expo City, and the airports.
The project features 82 thoughtfully planned units, including spacious 2.5-bedroom apartments and unique 3.5-bedroom garden residences. These fully furnished, Vaastu-compliant homes come with premium touches:
- Closed kitchens
- En-suite bedrooms
- Panoramic balconies
- Soaring 12-foot ceilings
It’s a setup that appeals not just to investors but to families, first-time buyers, and long-term expats looking for a place to call home.
From Hardware to High-Rises: Speedex Group’s Journey
Interestingly, Speedex Group didn’t start in real estate, they began as a single hardware store in Deira, gradually growing into a diverse enterprise. Their sustainability arm, UNS Farms, now produces fresh fruits and vegetables through vertical farming, reflecting a company-wide commitment to innovation and growth.
Moiz credits their background in hardware and construction materials for giving them a unique edge in development:
“Our retail experience has immensely helped us in our journey as a developer. We’re even looking at expanding more farms to support the farm-to-table movement.”
Why Dubai’s Real Estate Growth Still Has Room to Run
Despite whispers of market corrections, Moiz remains bullish on Dubai’s property prospects:
“Corrections happen, but that’s just part of the natural market cycle, not a downturn. With the government’s forward-looking initiatives and the world-class infrastructure being built, especially in areas like Dubai South, there’s still plenty of room for growth.”
For now, it seems clear that end-users, not just high-flying investors will continue to play a key role in shaping Dubai’s real estate story, pushing developers to deliver projects that prioritize livability, connectivity, and quality.
